SEO Questions?


Website Audit

Let's Get Started

Step 1:  Any effective Digital Marketing Campaign must start with an analysis of the current website.  Is there enough content?  Is the current site user friendly?  Are targeted keywords being utilized?  How many quality inbound links lead to the website?  There are a number of factors that MUST be considered prior to beginning any campaign but don't worry... That's What WE DO! 

What Is A Website Audit?

A full Website Audit will look at every factor that contributes to the ranking of your website in Search Engine Results Pages (SERPs).  It will provide you with a deep understanding as to why your site may not be generating traffic and ultimately driving sales.  The full scope of a website audit is quite large and usually takes a few days of work but it's well worth the effort!  Below are just some of the tools we use and aspects we look at:

Keyword Research

Keyword Research

  • Google Keyword Tool
  • Check For Most Searched Local Keywords
  • Keyword Group Suggestions
  • Related Keywords By Industry
Google Search Console

Google Search Console

  • Formerly Google Webmaster Tools
  • Check Google Indexing
  • Check For Broken Links
  • Sitemap Submission
Site Check Tools

Google Search Console

  • Use of Various Tools
  • Check Page Loading
  • Alt Text and Links
  • 30+ Additional Checks
Website Audit for Errors

Website Errors

  • Check for Onsite Errors
  • Check for Title Length Errors
  • Check for Missing Image Alt Tags
  • Check for Missing Canonical Links


  • Automatically Adjustment To Different Devices
  • Consistent Visual Appearance
  • Eliminate Penalties For Non-Responsiveness
  • 60% Of Searches Conducted Mobily

Offsite SEO Analysis

  • Citations (Links) Back to Your Site
  • Social Media Optimization (SMO)
  • Blogs
  • Google Local

Meta Tags and Structured Data

  • Lower Factor In SEO But Still Relevant
  • Provides Basic Information to Google
  • Title Tags
  • Alt Tags For Images

Structured Data

  • Allow Google To Understand Page Content
  • Provide Author and Description
  • Provide Location and Keywords
  • Allow For Reviews and Ratings

Our Audit Includes:

Onsite SEO Audit

  • Keywords - use of Google Keyword tool
  • Meta Tags - presence of keyword and descriptions
  • Structured Data - help Google understand your page
  • Errors - detailed search for webpage errors
  • Anchor Text - ensure anchor and alt text are present
  • URL Structure - ensure links are search engine friendly
  • Title Tags - look for the presence of Title Tags
  • Headings - should be in H1, H2, H3 format
  • Page Size - check page size for loading time
  • Sitemap - ensure the presence of a sitemap.xml file
  • Responsive Design - ensure site is viewable on mobile devices
  • Google My Business (GMB) - ensure GMB is claimed and active

Local SEO Audit

  • Ascertain Position on Search Engine Results Pages
  • Check Citations - inbound links from high ranking sites
  • Google Reviews - look at Google reviews and fix if necessary
  • Town and City Reference - ensure local towns are mentioned

Offsite SEO Audit

  • Social Media - presence of various social media platforms
  • Citations - inbound links from high ranking sites (important!)
  • Citations - ensure Name, Address, Phone (NAP) are consistent
  • Articles - ensure website is mentioned via offsite articles and press releases

Local SEO. Let's Get Started!

Besides custom websites Milton Website Design also specializes in Search Engine Optimization for local businesses.  We know that as small business owners our clients want to promote their products and services to clients within a specific geographic region.  Most often this region includes towns within the Halton Region including Milton, Georgetown, Acton, Campbellville, Halton Hills, Oakville and Burlington.  We also provide services for clients in Hamilton Ontario.