Designing the perfect website is only the first step in creating your online presence. A small business can have the most appealing, professional, stunning website but without website traffic all the hard work is in vain. A new website MUST be promoted using SEO (Search Engine Optimization) strategies both onsite (pages, topics, keywords) and offsit via Google Properties, Social Media and Inbound, high quality links.
Google's algorithm for local search is complicated, however the overall concept is simple. Google is the #1 Search Engine in the world for a reason... they deliver accurate results based on search parameters and location. If your business offers Website Design for Milton, Ontario (like we do) then you better be sure that your website is about WEBSITE DESIGN in MILTON. Likewise if you are a local coffee shop (like Eddy has) serving Milton Ontario you had better be sure that the content within your website contains the keywords "Milton, Ontario, Coffee Shop".
The above of course represents only part of the equation. The content contained within your website needs to have an appropriate keyword-to-content ratio. You cannot simply repeat your keywords over and over (and OVER) again. You must be sure to carefully place the keywords throughout the content contained within your site. In addition you need to be sure to research which keywords your potential customers are utilizing. Although you may be a "coffee shop" your clients may be searching for "coffee bar". Research is key!
Google "My Business" and other Google properties
We all know that Google is still king. This is primarily because they provide accurate results. If you're looking for a website design company in Milton THEY WILL FIND IT. If they did not return accurate results then people would no longer use Google. Thus it is important to set up various Google properties to ensure you can be found. Currently we have Google My Business (linked to Google Maps), Google Plus and Youtube (yes Google owns Youtube as well). Each of these can be utilized to further promote your business.